Salt

The identity leads with a loose, hand-drawn wordmark — casual and full of character — balanced by clean typographic menus and a warm chartreuse palette. Playful, but considered.

The system runs across everything a guest touches: seasonal menus, matchboxes, cocktail lists, receipts, staff tees, and print. Paired with dim, editorial photography, it captures a mood that feels intimate, a little playful, and quietly confident.

The result is an identity that feels lived-in from day one — cool without trying, and designed to be discovered detail by detail.